When it comes to packaging, crafting, or shipping, kraft paper is one of the most commonly used materials.
But did you know that there are different colors of kraft paper?
Choosing the right color of kraft paper can make a big difference in your project’s final look and its functionality.
Whether you’re wrapping gifts, shipping products, or even working on a DIY project, knowing the differences between brown, white, and natural kraft paper will help you make the best choice.
Quick Comparison of Kraft Paper Colors
| Color | Production Process | Best for | Properties |
|---|---|---|---|
| Brown Kraft | Unbleached pulp | Heavy-duty packaging, DIY projects | Strong, durable, rustic look |
| White Kraft | Bleached pulp | Printing, labeling, packaging delicate items | Smooth, clean, ideal for printing |
| Natural Kraft | Partially bleached pulp | Eco-friendly packaging, crafts, gift wrapping | Organic appearance, balanced strength |
What is Kraft Paper?

Kraft paper is a type of paper made from wood pulp, produced using a special method called the kraft process.
This process involves cooking wood chips with chemicals like sodium hydroxide and sodium sulfide.
The result is a strong, durable paper that is ideal for packaging, crafts, and more.
Kraft paper is eco-friendly, recyclable, and made from renewable resources.
It is also highly absorbent, which makes it great for protecting items that might be sensitive to moisture.
The unique combination of strength and sustainability is why kraft paper is used in so many different industries.
Common Uses of Kraft Paper
Kraft paper is extremely versatile. Here are some of its most common uses:
- Packaging: Kraft paper is widely used for packaging food, clothing, and industrial products. It’s used as wrapping, cushioning, or filler material to protect items during shipping.
- Crafts and DIY Projects: You’ll often find kraft paper in scrapbooking, gift wrapping, and bookbinding. Whether you’re wrapping a gift or making a scrapbook, kraft paper adds a natural, rustic feel.
- Printing and Labeling: Kraft paper can also be used as a printing surface for business cards, product labels, and packaging inserts.
- Building and Construction: Surprisingly, kraft paper is sometimes used as underlayment for flooring or as a vapor barrier in construction projects.
The Three Main Colors of Kraft Paper
There are three main types of kraft paper, each with its own look, production process, and uses:
1. Brown Kraft Paper
Brown kraft paper is the most common and recognizable type.
It is made from unbleached pulp, which gives it its natural brown color.

Key Features:
- Durable and strong: Ideal for heavy-duty packaging and shipping, especially for products that need extra protection.
- Rustic appearance: The natural, earthy look makes it perfect for DIY projects, gift wrapping, and adding a vintage touch to packaging.
- Environmentally friendly: Since it’s unbleached, brown kraft paper retains more of its original natural materials, making it one of the most eco-friendly options available.
Best for: Packaging heavy items, shipping products, crafts, and bookbinding.
You can explore more about Brown Kraft Paper and its uses on our website.
2. White Kraft Paper
White kraft paper is created by bleaching the pulp to make it a bright white color. This process removes impurities, giving the paper a smooth and clean look.

Key Features:
- Smooth surface: White kraft is often used for printing because its smooth texture makes text and images look crisp and clear.
- Refined appearance: The clean, polished look makes it ideal for premium packaging, especially for high-end products.
- Great for labeling: White kraft paper is frequently used for labels, business cards, and packaging inserts where a clean presentation is key.
Best for: Printing, labeling, and packaging sensitive or high-value items.
Learn more about White Kraft Paper and its uses here.
3. Natural Kraft Paper
Natural kraft paper has a beige or light brown color.
It’s made by partially bleaching the pulp, giving it a softer, more organic look compared to white kraft.

Key Features:
- Organic and earthy appearance: Natural kraft paper has a slightly rustic but smooth finish, perfect for those who want a more refined yet natural look.
- Moderate strength: While it’s strong, it doesn’t match the durability of brown kraft paper, making it better for light-duty tasks.
- Versatile: It’s often used for eco-friendly packaging, arts and crafts, and gift wrapping.
Best for: Eco-friendly packaging, crafts, scrapbooking, and organic product packaging.
Explore Natural Kraft Paper for more information on its uses.
How to Choose the Right Kraft Paper for Your Needs
When selecting kraft paper for a project, you need to consider several factors.
Here’s a quick guide to help you decide:
1. Color
The color of kraft paper not only affects the appearance but also influences the paper’s strength and usability.
Choose brown kraft for durable packaging, white kraft for printing and labeling, and natural kraft for an eco-friendly or organic look.
2. Weight
Kraft paper comes in various weights, ranging from lightweight to heavy-duty options.
Choose a heavier weight for packaging bulky or fragile items, and a lighter weight for printing, crafts, or labeling.
3. Texture
Kraft paper can have either a smooth or rough texture.
If you need a surface for printing or labeling, a smooth texture like white kraft is best.
For crafts, a rougher texture like brown or natural kraft might be more appropriate.
4. Strength
The strength of the paper depends on how it’s made.
Brown kraft is the strongest, while natural kraft falls in between, and white kraft is best for printing rather than heavy-duty applications.
Conclusion: Choose the Right Kraft Paper for Your Project
understanding the different colors of kraft paper is essential when selecting the best material for your specific needs.
Whether you need strong packaging, a smooth printing surface, or eco-friendly wrapping, kraft paper offers a variety of options to suit different projects.
If you’re looking for more information on different types of kraft paper and their applications, feel free to browse our product selection or reach out to us via contact.
We’re here to help you make the best choice for your packaging and crafting needs.
Start exploring our kraft paper options today and see how the right paper can make your projects stand out!





