What is a layer of packaging?
A layer of packaging refers to the outer layer of material that comes into direct contact with the product.
It can be a plastic bag for cereals, an aluminum can for drinks, a toothpaste tube, or a wrapping paper for a nutrition bar.
It can effectively protect the product and affect the overall appearance of the product to a certain extent.
Optimizing the design of this layer of packaging can not only highlight the product features, but also enhance the user’s perception of quality.
What is a double layer of packaging?
Double layer packaging is mainly used for display and promotion. It is usually larger in size and easier for logistics and storage.
For example, mailing cartons for cream bottles, folding cartons for toothpaste tubes or cereal bags, or display boxes for displaying nutrition bars.
Double layer packaging often carries brand information and product labels, like a visual brand “instruction manual”, which can tell the brand story while highlighting practicality.
